A site dedicated to unique, outrageous, and sometimes crazy marketing events.
Globat.com founders, Ben Neumann and Chris Ueland, started this marketing trend and Web site in early 2006. DefyingGravity.com serves as a part of their vision to bring new and exciting marketing trends to life, while bridging the gap between modern and traditional media. Word-of-mouth or evangelist marketing was and is in the forefront of this new and exciting venture, which plans to sponsor at least one outrageous marketing event in every one of the fifty states.